Cork’s 96FM ‘We are Cork’ // TVC
Cork’s 96FM came to Simply Zesty to produce a 20 second television commercial that talk’s about the pride people of Cork have in their county with a deadline of two weeks.
Not to turn down a challenge we organised ourselves quickly and created a story about Cork’s rich history and its passionate corkonians. We took the creative approach of answering the brief by setting up and identifying famous places in and around Cork city and its people. We liked to call the live shoot concept, ‘moving portraiture’.
I lead the creative team in concept, producing, shooting, editing and delivering the 20-second TVC. We have since then created OOH, press ads and are working on updating Cork’s 96FMs logo and branding.
